Organize your student leadership. Promote the idea of attending games and positive sportsmanship to your entire student body. Make the process more inclusive of all students.
Focus on your school. Encourage and direct positive comments to your team and not the opposition of their fans.
Get creative about getting students to games. Use social media and other means of communication. Consider giving away prizes or snack bar goodies. How about talking to the middle and elementary students and getting them involved.
Be as creative with your cheers as possible while being appropriate and positive.
Incorporate music and dance where possible. Work with the cheer team to coordinate your efforts.